SEO content for B2B and B2C done better

Ready to publish deep-expertise content that gives you the perfect mix of rankings and engagement?

“Daniel is a phenomenal writer…a true rockstar!” A. Israni, EU Business School

Dan Mowinski | Freelance SEO content writer

CASE STUDY: New site with no pre-existing domain authority (DA)

  • 487 top-five rankings
  • 1,381 referring domains (including from WikiHow and Wayfair)
  • Multiple blogging awards (including including two “Best Blog” inclusions on Feedspot)

“Daniel is a real professional. He never stops surprising us, we are hooked!”

Stav Zilbershtein, Former CEO of Sell My App

SEO content is harder than most people think

My name’s Dan. A very warm welcome to my corner of cyberspace.

Over the last ten years, I’ve been fortunate enough to work with some of web’s top B2B brands.

And there’s one key lesson I’ve learned:

Most businesses are doing B2B content for search traffic wrong.

They focus on keyword targeting exclusively.

And sometimes they might rank. But they’re leaving a lot on the table.

What about conversions?

What about the long-term reputation for your brand?

What about links?

Freshness and expertise?

It all needs to be woven together.

“I highly recommend working with Dan. Always on time, great communication.”

Pawel Ognowski, CEO of Growcode

Hit ALL your key content metrics

I make your content work harder to hit all of the following metrics:

  • Links: In-depth content research identifies the which competitor content has generated links, from stat roundups to news-relevant tech explainers.
  • Rankings: All technical factors, from freshness and EEAT to keyword density, are taken care of.
  • Engagement: Content is structured to increase engagement with high readability and insight.
  • Conversions: We’ll use case studies and dedicated CTAs based on KW intent to increase conversions.

“Really impressed with Dan’s work and approach. Will definitely work with him again and highly recommend Dan.

Sasha Lamachenka, Pandadoc

Start generating sales from thought-leadership content in as little as one week


Authority-building content written by me.

For B2B brands and leaders (CEOs, CMOs, CTOs, and the like) that want to drive traffic, build long-term loyalty and position themselves as thought leaders with insightful and useful content.

I specialise in longform B2B content:

  • SEO-focused pillar articles
  • Long-form blog posts (multiple product comparisons, expert roundups, in-depth opinion pieces)
  • White papers
  • Introductory email sequences and courses

My focus is on content with a high degree of human expertise and thought leadership, with AI used to streamline and improve the process where possible.


Ready to implement an iron-cast content marketing plan based that consistently drives organic traffic?

Over the course of a two-hour consulting call, I’ll guide you through a tailored content marketing plan.

“Daniel’s knack for crafting compelling business and technical texts is genuinely remarkable. His attention to detail and deep understanding of our products enabled him to create engaging content that effectively communicated complex ideas.”

Daria Karasek Marketing Manager at Scalac

About Me

So it’s time for the “tell us a little more about yourself” section of the interview?

Ok, here goes… I hail from the rainy city of Manchester in the UK. I was born just outside the Peak District, one of the UK’s biggest national parks (that’s me in the woods below).

I’m also a Buddhist, budding poet and excessive drinker of green tea. I am not a fan of the Oxford comma.

Here are some of the highlights of my writing career

  • Over ten years experience working with software-as-a-service (Saas) and B2B brands.
  • Chief writer for the web’s first dedicated ecommerce conversion blog, Growcode.
  • Top Rated Plus Copywriter on Upwork with 100% positive reviews.

Want to learn more about me and my approach? Hit the button below and let’s talk!

Worst case scenario? We have a great chat about your business and say a friendly goodbye.

Best case? You hit publish on the best content your site’s ever had.

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